Here is the story behind their fashionable journey (stolen shamelessly from their blog!):
"The name has á long story. Long time ago we only had one supermarket in Reykjavík, which name was Kron. Kron represent "Kaupfélag Reykjavíkur og nágrennis" meaning the supermarket of Reykjavík and neighborhood. Because it was the only supermarket in Reykjavík all inhabitants were bound to either work for it or shopping there. In the store you could buy anything from milk, oil, timber and food. This store was closed in 1990.
In the year 2000 we took up the name again and opened a store where you could buy shoes.
Kron became very successful and is now one if the primary shoe stores in Reykjavík. Kron store is known for it´s beautiful shoes, colorfulness and good ambience. In 2004 the opening of Kronkron was the only thing to do, people were craving for design and obviously liked our work. Kronkron has been simbolized with confectionery where you can pick up the most beautiful pieces in international design both in clothes, shoes and accessorize.
Not long ago the magazine Eurowoman chose Kronkron as one of the seven best concept stores in the world. There you can read that Kronkron is a leading concept in the fashion and lifestyle in Iceland with our brands and humorous design. By taking the step to make Kron by Kronkron shoes we are certain that our reputation will only grow and become more remarkable and most definitely there is more to come".