Behind the Scenes....MiH Jeans Pre-SS13 Lookbook Shoot

Behind the Scenes @ MiH Jeans Pre-SS 2013 Lookbook Shoot, MiH Headquarters, London.

I make no secret of my preference for working with brands that I absolutely love, and MiH jeans (and the wonderful team behind it) is one of them. Back in the summer, I was fortunate to be invited back by the lovely Chloe Lonsdale, MiH's founder, to photograph behind the scenes on the MiH jeans pre-spring/summer '13 lookbook (studio) shoot. You might recall last year's behind the scenes shoot with the lovely model Beegee. 

The shoot took place at the new MiH headquarters in London where, by the end of the day, I was ready to move in (Dear Chloe, my bed would definitely fit in a corner of the photographic cove. I measured it ;)). The enormous space (it used to be a photographic studio) is beautifully decorated (vintage photographs and posters on the walls, a wonderful oyster-coloured chaise lounge, large wooden tables, white washed walls, antique blue & white china, a gourmet kitchen) and filled with light. All the things that make me extremely happy as a photographer :)

The team for this shoot were:

Model: gorgeous British model Milly Simmonds (Elite London)

Photographer: Oskar Gyllensward (who is a genius with lighting. I just watched on in awe - and stayed well out of the way - as Oskar worked his magic with the lighting, transforming the studio for the shoot).

Stylist: Simone Konu

Hair: Mari Ohashi

Make-Up: Hiromi Ueda

Set Design: Robert Storey

I am so fortunate to have worked with the MiH team on this (and last year's shoot). Everyone is a joy to work with and even though it is "work" (lookbook shoots are fairly fast-paced because of the number of outfits that need to be shot within a short period of time) it never feels stressful. 

You can find the lookbook with Oskar's incredible shots of Miss Milly and the new collection on the MiH website.

p.s. The prints in this MiH collection are by the wonderfully talented NY-based illustrator Bernadette Pascua (probably many of you know Bernadette's beautiful blog, Decade Diary). Last year, after I posted the photographs of Beegee from the behind the scenes shoot, Bernadette sent me an illustration inspired by one of my photographs. The MiH team saw her illustration, loved her work, and now she collaborates with them, designing the prints! I love a happy, inspiring story :) Well done Bernadette!